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Biography of Frames

The Concept Eye Clinic blog keeps you up to date on all the news direct from the Concept flagship clinic in Gosforth High Street Newcastle. Offers, events and new collections. Be informed and be concept life.

My Vision Profile by Zeiss

Vik Kumar



We use our eyes during every second of our daily lives and our visual world is as unique as our finger print. With My Vision Profile by Zeiss, we can help find a solution that will best suit you and your world…


At Concept Eye Clinic, we use Zeiss Vision Lenses as they have a reputation for offering excellence in optical performance across a wide range of prescriptions that can suit your lifestyle and visual habits. Through My Vision Profile, our opticians at Concept can gain information on the challenges your eyes face in everyday life so they can precisely tailor a Zeiss lens solution to you.


Whether it be through work or our personal time, technology and digital devices have now become part of our everyday lives. On average, we spend five hours viewing our smartphones, tablets or TV screens every day and we look at our mobile phones an amazing 80 times a day! All of this affects our vision.

Other factors such as driving and changes in light and weather alongside viewing navigation devices, demand the utmost performance from our eyes, which can result in eye strain. It’s important that your eye care is tailored to accommodate for this.


With My Vision Profile by Zeiss we can determine your personal vision habits and your visual requirements. Using analysis tools, My Vision Profile can understand how you use your eyes in the working world, your daily activities, digital activities, mobility and leisure activities, and from this your very own personal Vision Profile will be created.

Once you have your profile (which recommends a lens solution from ZEISS that is precisely tailored to you), bring it along to our team at Concept Eye Clinic as a printout or QR and our team will test your vision and examine your eyes to find the perfect pair of lenses and frames to suit you.

Take your own My Vision Profile here:

Call our clinics today to book an appointment:

Gosforth: 0191 285 1603 or Tynemouth: 0191 296 6124

Summer Sunglasses

Vik Kumar


With the recent heatwave in the UK, it feels like summer has been here for a while and we’re hoping for more sunny days ahead!

At Concept Eye Clinic, we love the summer season and the fantastic collection of frames we have available in our clinics.

Sunglasses are the ultimate summer accessory for everyone, but they are so much more than an accessory, they are an essential. Whether it is cloudy or sunny, the suns UV rays can still reach you, so packing your sunglasses everywhere you go is a must.


At Concept we have an incredible range of designer frames from Tom Ford to Maui Jim and more…

Take a look at some of the summer styles at Concept:


Maui Jim

Born on the beaches of Maui with PolarizedPlus2® Lens Technology in every pair of sunglasses, Maui Jim frames give colour, clarity and detail and are meant to be worn on sunny or cloudy days, on the beach and on city streets.



From the aviator to the wayfarer, Ray-Bans are an iconic frame with classic form and function. Each collection from Ray-Ban is faultless and sets a trend for the season.


Victoria Beckham

New to Concept, Victoria Beckham Eyewear is handmade in Italy for optimum optical design and showcases the finest craftsmanship and materials. With a range of different frames and styles, you’re bound to find one that suits you.

Our expert stylists at Concept Eye Clinic can help you find the perfect pair of sunglasses, and in addition to stylish consultation we can offer you a first-class sight examination.

Book you appointment this week at one of our clinics:

Tynemouth: 0191 296 6124

Gosforth: 0191 285 1603

Concept Eye Clinic Family Campaign

Vik Kumar



The sun is shining, the warmer weather is here to stay, and school is out for summer!

You’ll be planning your summer getaway – if you haven’t already - and a week of relaxing, quality family time is on the horizon. With six long weeks of sunshine ahead (hopefully!), it’s important to ensure that not only are you protecting your body from the sun, but that you’re also protecting your eyes from the sun’s potentially damaging UV rays, too.

At Concept, your children can get a free eye test and a free pair of sunglasses from our clinics in Gosforth and Tynemouth as part of our family campaign. We’re not forgetting the adults, either - you can also get a free introductory eye test with us when your kids do!

When it comes to eye care for children, most eye issues can be fixed if they are caught at a young age, so it’s important to ensure your children get regular eye tests. At Concept we use the latest technology to give advanced eye examinations and our paediatric service helps to detect early problems in children, such as amblyopia and squints.

Our goal is to help improve children’s knowledge of eye health, as poor eyesight in children can have a significant effect on their learning and behaviour - and the sooner problems are detected, the better it will be for your child’s confidence and quality of life.

So, when you’re out picking up your summer holiday essentials, don’t forget to book into our Gosforth or Tynemouth Clinics with the full family to make sure you’re summer-ready with the very best eye care and eyewear.

Ray Ban Sunglass Festival - Mouth of The Tyne 2018

Vik Kumar

RBA 3.jpg

The time of year has come again to celebrate the summer at Mouth of The Tyne Festival!

On July 7th and 8th, thousands of people will be out in the streets of Tynemouth enjoying a range of fun and friendly activities and we’ll be showcasing the latest Ray-Ban fashion at Concept Eye Clinic.


Tynemouth is home to our coastal clinic and the Concept Team can’t wait to share the best of Ray-Ban with you, including some pieces from the new collection. You’ll find us on the Front Street, where you’ll be greeted with a warm welcome, a glass of prosecco and a free eye test across the weekend.

With the summer months finally here, it’s important to ensure that not only is your eyesight being cared for, but that you protect your eyes from the suns UV rays and we have plenty of fabulous sunglasses for you to choose from at our clinics.


This year you’ll also find a little something extra in our clinic too… a fantastic display of artwork from the students of New College Durham will be exhibited over the weekend. This is all part of our competition to give one lucky student the chance to have an internship with our head designer at Concept Eye Clinic. All of the artwork on display will be based around eyewear, so pop in, have a look and let us know your thoughts!


We can’t wait for this fantastic weekend filled with music, entertainment and fashion that shows the best of the Tynemouth community!


Everyone is welcome at our coastal clinic, (including dogs too!), so come along and say hi to our dedicated and friendly team!

Ferdinand Monoyer: the eye test and the dioptre

Sean Ho

newcastle opticians

On 9 May 1836, Ferdinand Monoyer was born in the historic city of Lyon in France. His father, a military doctor, could not have known that he would go on to become one of the most influential ophthalmologists in European history. Today, we at Concept celebrate Monoyer’s life on the occasion of his 181st birthday. Although you may not think you know much about Monoyer, it’s impossible to be unfamiliar with his most well-known invention: the Monoyer chart.

The Monoyer chart – or an adapted version of it – hangs in every optician’s practice the world over. It is intended to test what is known as “visual acuity” – that is, the clarity of one’s vision. The chart uses a gradually shrinking typeface, which allows opticians to assess how clear this vision is. Each of the rows of characters is set at a specific unit of measurement – the dioptre – which Monoyer also invented.

A dioptre is a unit of measurement of the optical power of a lens or a curved mirror, equal to the reciprocal of the focal length measured in meters. This may sound complicated at first, but it makes a little more sense when we look at the numbers. Essentially, a dioptre can be worked out by with this equation: 1/metres. In other words, a 3-dioptre lens brings parallel rays of light to focus at 1/3 metres. The Monoyer chart measures this by having its text set at different dioptres. If you begin to struggle at a particular line, an optician will be able to evaluate what dioptre you require in your lenses.

Monoyer himself had an enormously successful life. He began as an associate professor of Medical Physics at the Faculty of Medicine in the University of Strasbourg in 1871. Later, he went on to become the director of the Ophthalmic Clinic of the Faculty of Medicine, University of Nancy from 1872 to 1877 and Professor of medical physics at the Faculty of Medicine, University of Lyon from 1877 to 1909. Upon the occasion of his death in 1912, the President of the Société nationale de Médecine de Lyon concluded a session of the Société with a commemoration to Monoyer, stating that ‘To the memory of this scholar, the Medical Society bows with respect and sadness; she has lost a friend who was also her counselor who knew to think and to reflect.’ Concept would like to offer our sincere regard to this giant of optometry.

We’ll leave you with a final fact to remember Monoyer by. The Monoyer chart contains its inventor’s full name, hidden amongst the other letters it contains. Why not see if you can find it?

newcastle opticians

How we see light

Sean Ho

 Healthy eye

We live in exciting times. Already this year we’ve seen virtual reality eye tests and groundbreaking research into how patients view their optician. Well, we’re happy to let you know that we have another ground breaking piece of research into eyes to let you know about.

For the first time in human history, we have been able to pinpoint individual colour sensing cells in the eyes of living individuals. Not only this, we’ve been able to activate them.

This was published in a report for the journal Science Advances. A team of scientists used flashes of light to stimulate cells at the back of two men’s eyes. These cells are called cone cells and they are used to detect colour, or so we thought. In response to the flashes of light only some of the cone cells registered colour, others leaving only a sensation of whiteness with the men tested.

This is where the science gets a little bit more complicated. First of all, we need to understand that there are actually two sets of cells at the back of your eyes – cones and rods. Rod cells are adapted to help us see in the dark. They can’t detect colour, because our vision in the dark relies upon detecting tiny amounts of light. In the light rod cells become unresponsive. Cone cells detect bright light. In other words, you see with two different parts of your eye based upon how light it is around you.

Next: there are different types of cones. L-cones are sensitive to red and yellow light. These forms have longer wavelengths than other forms of light. M-cones absorb green light. S-cones detect shorter wavelengths, helping us to see blue light.

The paper in Science Advances, co-authored by Brian P. Schmidt, explains that the experiment reveals that large sections of the M- and L-cones detected white sensations when activated alone, whereas only a small fraction of L- and M-cones detected red or green. It’s important to understand that these results were consistent. Taking place over a number of weeks, tests always produced the same results – right down to the cell.

What this means is twofold. On the one hand, we now know that our eyes divide their labour very efficiently, separating cells into types of “job roles”. We also know that our eyes use different cells to detect colour than those cells used to detect brightness and form. This means that, theoretically, we detect light differently, interpreting an accumulation of data input into different receptors in nanoseconds.

All in all, we have to reach the conclusion that eyes are simply amazing things – complex organisms the study of which will never get old.

Delve Into the Unknown

Sean Ho

We at Concept love literature. You can probably tell from the amount that we’ve written about it. Well, it’s national book lover’s day so we thought that we’d look at something a little bit different to the standard “100 books you need to read before you die”, “what the Concept team are reading” or “why we love such-and-such a title” fare. Today, we’re going to take a look at some of the world’s most obscure works of literary genius.

 Literature art

Daniel Levin Becker is the youngest member of the Oulipo, a largely French speaking literary group that place constraints on their own writing. Ouilpo is an acronym for Ouvroir de littérature potentielle, which roughly translates to “workshop of potential literature”. The group produces  littérature potentielle, which it defines as "the seeking of new structures and patterns which may be used by writers in any way they enjoy."

Getting an idea of what this means is simpler than it might sound. The Oulipo use a series of, generally mathematical, constraints on their writing in order to inspire them to write. Here are a few examples that they’ve developed over the years:

1.       S+7, sometimes called N+7: Replace every noun in a text with the seventh noun after it in a dictionary. For example, "Call me Ishmael. Some years ago..." becomes "Call me islander. Some yeggs ago...". Results will vary depending upon the dictionary used. This technique can also be performed on other lexical classes, such as verbs.

2.       Don’t use the letter ‘e’: Georges Perec’s novel La disparition and its English translation, The Void, don’t utilise the letter ‘e’ even once in their 300 pages.

3.       Conceptual: Raymond Queneau's Exercices de Style recounts the same inconsequential episode ninety-nine times, where a man witnesses an inconsequential altercation. Each retelling is from an entirely different narrative voice.

Becker’s book is a history of this movement and, based on his sense of humour, he’s the perfect person to tell such a bizarre story. Why not read his description of the conditions for membership and make up your own mind?

One becomes a member first by attending one of the Oulipo’s monthly meetings as a guest of honor and presenting whatever it is of one’s work that dovetails with oulipian interests, then by being unanimously elected by the group. One can avoid becoming a member very easily: by asking to be a member and thereby becoming permanently ineligible for membership. After one is inducted one cannot quit or be kicked out; the only official way to leave the group is to commit suicide for no purpose other than to leave the group, and to do so in the presence of a notary. A few people have distanced themselves from the group’s activities by just sort of ceasing to participate, but they’re still officially considered members, just inactive ones. This includes dead members.

 T.S. Eliot photograph

The literary canon has a habit of excluding women. So, whilst this blog was just going to look at novels and books, we made the decision to take a look at a woman history has discarded.

Vivienne Eliot was married to T.S. Eliot. That’s where most people’s knowledge of her ends. She was involved with the Bloomsbury group, although not much liked: Virginia Woolf once called her “the bag of ferrets Tom wears around his neck”. She also wrote a great deal of short stories, mostly autobiographical, which the Bloomsberg group and Tom described condescendingly as an activity to calm her “nerves”. The vindictive attitude toward Vivienne shown here is repeated throughout her life. Notably, the journal that she co-edited with her husband, The Criterion, was cancelled after complaints that it unveiled too much of the personal lives of her contemporaries. When it began again, renamed as The New Criterion, she was banned from contributing.

The Eliot’s divorce was brutal. Tom instructed his business partners and friends to cut off all contact with her, to avoid any mention of where he might. Her mental health, unsurprisingly, had already deteriorated considerably and she spent the rest of her life moving through asylums. Even today it is impossible to gain access to the majority of her writing without asking the permission of Tom’s second, now deceased, wife Valerie. The best we have is the heartbreaking advert that she tried to place in a newspaper after the more famous Eliot left her:

Will T.S Eliot please return to his home, 68 Clarence Gate Gardens, which he abandoned Sept. 17th, 1932.

 Poetry art

Space poetry hasn’t ever really been in fashion. Perhaps now, with the growing popularity of science fiction, superheroes and supernatural thrillers we might finally be ready for Harry Martinson’s Aniara. We catch digital animals on our phones so this can’t be that far-fetched anymore, can it?

Well, Aniara stretches for 103 cantos. Its subject? The terrible tragedy that awaits a 4,750 m (15,580 ft) long and 891 m (2,923 ft) wide space ship. Originally, this vessel was now headed for Mars, complete with a cargo of colonists. Unfortunately, an accident causes it to get knocked off course, sending it out of the solar system and into an existential crisis. Whilst you might have heard the plot before, you definitely haven’t seen it done like this. We warn you: it’s weird.

With all the high-strung thousands here on board
it’s good to hear the placid intonation
of our astronomer when he reports
on pre-goldondic times and glaciations.

Whatever you’re reading today, we hope you’ve enjoyed our list. It’s also possible that you might need some glasses to keep up with Oulipo experiments, the desperate plight of women through history or cosmic jaunts told via epic poetry. If so, we’ve got you covered. Come in and get tested for a varifocal lens in Gosforth or Tynemouth. These lenses fill the role of both distance and reading glasses, making reading easier on the go.

Window Art

Sean Ho

At Concept, we always like to give our window displays a sublime edge. Big, brazen and unique – we like to think of them as an avant-garde in advertising. Lee’s work does the job wonderfully. He creates layered pieces that catch the eye, all with a quality of fine art. Take a look for yourself! You can see our latest display, which plays on a psychedelic noir profile, here now!

 Window art optician 
 Window art optician

However, you mustn’t think we’re pioneers in this respect. The window display has long been a vibrant, inventive and shocking mode of artistic expression, one sadly neglected in art circles. We at Concept would like to invite you to join us as we delve into a few examples of stunning window displays at the forefront of contemporary design.

 Selfridges art window

Selfridges’ “breathing window”, by Studio Souffle (London, 2013)

As part of their “No Noise” campaign that ran in the first two months of 2013, Selfridges commissioned Studio Souffle to create this astounding piece of work. Aside from the elegance and simplicity of this design, one that plays on the minimalist tradition, this was a display that worked in motion. A series of inflationary and deflationary fans operated in tandem to give the impression that the window was breathing, a design choice that very much distilled the essence of the “No Noise” campaign. The campaign was all about relaxation, taking time to pause, letting yourself breathe. The window was its physical embodiment.

 Love window art

Johnnie Walker, “Where Flavour is King”, by LOVE (London, 2012)

Although this display was, again, installed in Selfridges, it comes from the whiskey brand Johnnie Walker. Design company LOVE put this together to advertise the brand in the lead up to Christmas, 2012, and it is extravagant. Every aspect of the design communicates an aspect of the Johnnie Walker brand: its extravagance is a rubber stamp of approval to the luxury and glamour of the brand; the almost vaudeville components that come together here lend a certain mystery and darkness to the brand – a tint of the unknown; the colour pallet screams Christmas. It even comes with a video!

 Alice in wonderland

Fortnum and Mason, “Alice in Wonderland” (2006)

This was the Fortnum and Mason window display for Christmas in 2006. It stands as a stunning example of what a diversity of art is possible in constructing a window display. There is no clear pitch involved in this installation and, more importantly, there doesn’t need to be. The design work here is magical, really capturing the excitement of Lewis Carroll’s classic story. In a word, this is a work of unashamed joy, frivolity and beauty. It works because of how seriously it takes Oscar Wilde’s notion of “art for art’s sake”, emphatically refusing to adopt a utilitarian message and allowing itself to be carried into the communal joy of Christmas time. 


Sean Ho

Italia Independent

 italia independent glasses


A light weight titanium masterpiece, this Italia Independent model is bold, quirky and unforgettable. Its fresh fuchsia colour is adorned with a leather-look finish to really give it that individual edge Italia Independent is all about. Its sharp feminine curves make this the perfect frame for those wanting to unleash some understated confidence!



 Orgreen glasses frame


Hand crafted out of the lightest titanium, this Danish frame is feather-weight. 'Bettie' may just be one of the smoothest looks in the Orgreen collection. Its design is inspired by 1960s counter culture. The rich, navy front married with two soft gold sides is vintage, yet timeless.


Oliver Peoples

 Oliver Peoples glasses frame


This retro inspired Oliver Peoples frame takes the timeless 'round' to a whole new level. Crafted out of acetate, boasting a keyhole bridge and a soft sable hue, this light weight spectacle is perfect for every occasion.


This summer is about colour, classical narrative and innovation. Visit either our Gosforth or Tynemouth clinics and fall in love with the frame right for you!


One of our expert stylists can help you find the perfect match. In addition to stylish consultation we can offer you a first class sight examination. Book you appointment this week and your test will also include a full OCT scan.


Tynemouth: 0191 296 6124

Gosforth: 0191 285 1603

The Art Of The Optometrist

Sean Ho

 Newcastle opticians art

The art of the optometrist is Concept’s mantra, a fitting status for a forward thinking eye clinic. The creative team behind the curtains work hard in achieving something that most clinics don’t dare to do. Be different. We produce all concept artwork in-house, from illustration to photography. We hand craft our campaigns and window displays; perhaps you have seen our recent display or the advert in Living North magazine?


We are like no other optometrists, from the moment you walk through the door you can feel how person centered we are. Our team looks after you, your style, the health of your eyes, and they may even open a bottle of prosecco in celebration of your new sparkly frames. That’s how we do it here.


Join #conceptlife.

Book your appointment with us this week either in our Tynemouth or Gosforth clinic and you will never look back.




“You always look after me, I'm so blessed, thank you.”


“Fantastic clinic, great service and staff, always makes me feel welcomed.”


“I have always received top quality service and have built a lovely rapport with the staff. Well recommended!”


“Shop looks really good, very comfortable and fashionable furniture! Eye examination was conducted very professionally!”


“Just got new glasses-perfect! Superb service from the stylish Gabriel and colleague, Rahil. Many thanks. Will visit soon.”


“As a regular customer, I always find all staff very helpful and nothing is too much trouble..”


Gosforth: 0191 285 1603

Tynemouth: 0191 296 6124

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