Making it’s first foray towards the Tynemouth festival last week with tropical temperatures soaring and celebratory aplomb, sunglass wearers have never had it so good! Don’t just take our word for it. The festival spirit continues with throes of holiday travellers, curious browsers and savvy shoppers trying on and walking out happy with their new Ray Ban wayfarers, Tom Ford’s, Michael Kors or indeed new season collections from Oliver Peoples, Cutler & Gross, Dior and Paul Smith to name just a few. Free sight tests throughout July and in conjunction with fabulous offers ensured fully booked clinic’s for the optometrist and orders placed to equip folk for their sun speckled adventures at home and abroad.
Front Street was transformed into a bespoke parade avenue leading to performance stages for world music and dance. The atmosphere was carnivalesque and joyful. Concept embraced the festival magic and handed out specially created gift bags, balloons and lollipops for children. Engagement with people and their stories created it’s own narrative in how the boutique clinic is perceived. Feedback was generous and humbly received with warm appreciation. We are seen as an innovative eye clinic attuned to style with a passionate customer care that is indelibly becoming part of the Concept signature. Thanks to all of you who came along and helped make our first coastal festival a success.