“Each new campaign needs strong visuals, requiring hard graphics, unique illustrations or experimental photography.
The image above is taken during a photo shoot for a student based designer frame campaign. While experimenting with "light trails” by slowing the shutter speed on a digital SLR, you can create every abstract light marks, and if you direct the mark you’re making in mid air, you can also create a recognisable image. Here the models where trying to create spectacles with light. Although it didn’t quite work, the image is still interesting and it shows that everything we do at Concept Eye Clinic, is unique, bespoke and “stock image free! The concept is completely ours”.