Last weeks preview launch of the Tom Ford ‘new look’ collection, broke all sales records at the flagship boutique Concept in Gosforth. It also generated interest amongst the affable, prossecco sipping attendees in the way those folk at Concept seem to do things as the company approaches seven defining years as one of the most evolutionary eye clinics in the region.
Lets not forget, Concept test your eyes. Albeit they do this with the latest digital technology and clinical know how. What they do outside the consulting room you see, is also a part of the fabric of Concept’s unique gold standard in-your-service if you please. Bespoke style advice with a flair for what actually looks good.
“Frames are an emotional and visceral purchase, they convey your personality and both who you are, and indeed, want to be seen as” says Co Director, Shehla. “What we showcase is chosen with our clients in mind, the story behind the frame is the story of our clients, their travels, aspirations, projections, loves and sense of identity”.
Each collection is photographed with curator-care and love.
“We seem to have a good intuition about what are clients expect from us and what we feel would suit them” Gabriel
When Tom Ford exploded on to the fashion scene in the 1990’s he resurrected Gucci before launching his own eponymous brand, underpinned by an ethos of perfectionism. “..Something you’re born with.”
Clustered into boutique edge themes: 'Vintage, Iconic and Avant Garde’, the pieces chosen by Concept, are a subtle departure from the refreshingly contemporary yet retro elements of the Tom Ford brand, further refined.
“We had to extend the event for an additional morning. Just as well really..” Louise.
So what did well then? Exclusive iridescent acetates, hand crafted assembly of tubular frames, refined, classic and beautifully linear. Vintage post-modern designs distinguished with the iconic Tom Ford signature. The collection is decadent, clever and strong for man and woman alike and, unlike.
Be exceptional. Choose your Tom at Concept.