This Valentine’s Day, Concept brings you something special: Persol. Beautiful frames, new to Concept, that tell a story bathed in old, Italian romance. The perfect accompaniment to a volume of the classic Italian romance poet: Dante Alighieri.
Persol was founded in Turin, 1917. Giuseppe Rati – photographer and owner of Berry Opticians – started with an experiment. In a small courtyard in Via Caboto, he began to design. The eyewear he created was new, unique. It was intended to use the latest technology, to satisfy the demands of pilots and sports drivers. Above all, they required comfort, good vision and protection.
This gave birth to the Protector glasses – composed of 41 individual parts, using 43 different construction processes. Initially, the glasses found a comfortable home in Italy. They were used by the military and by famous drivers and motorcyclists – D'Annunzio, De Pinedo, Ferrarin. Other air forces adopted the design as it grew – the United States and, in 1927, the Swiss military department. The Persol brand we know today came from an adaptation of the design to create sunglasses. The name comes from the phrase per il sole, “for the sun”.
Today, Persol has become an international name. The Persol brand has become an icon in cinéma, something which finds its roots as early as the 1970s; the glasses were the chosen frames of stars such as Greta Garbo and Steve McQueen. A consistent focus on technological development, drawing from Rati’s initial aims, means that Persol remains a staple in durable eyewear. Not only that, but it’s elegantly crafted “editions” are beautiful in their design, perfect for the fashion conscious.
So, pop down to Concept in Gosforth or Tynemouth for a look. Our club offers make the most distinguished and fashionable of eyewear affordable. Like us, you might just fall in love with Persol.