Contact Us

If you would like to book a sight test at either our Gosforth or Tynemouth clinics follow this link (book a sight test)  


123 Street Avenue, City Town, 99999

(123) 555-6789


You can set your address, phone number, email and site description in the settings tab.
Link to read me page with more information.

Biography of Frames

The Concept Eye Clinic blog keeps you up to date on all the news direct from the Concept flagship clinic in Gosforth High Street Newcastle. Offers, events and new collections. Be informed and be concept life.

Style your Summer

Sean Ho

 sunglasses designer newcastle

As far as fashion goes, the shape of your frames is probably more important than you think. Whilst we all know that the style of your glasses, the colour of your frames, the tint of your lens all contribute to your look, sometimes this feels a bit more like guesswork than anything else. Certainly, there are trends, but maybe you’ve got to feeling that those hipster glasses didn’t suit you quite as much as you’d like. Maybe you’re looking for something that feels just right for you

Don’t worry. We’re here to help.

First off, Harvey Moscot, owner of the optical brand MOSCOT, has four great little tips.

  1. Contrast — ‘The shape of your frame should contrast the shape of your face, so if you have rounder features, you want more angular glasses, and if you have more angular features you want to soften them with more curved shapes.’
  2. Proportion — ‘In general, you want your frames to be in proportion with the rest of your face. It's different when you are shopping for sunglasses, which tend to be larger for greater coverage, but what looks good as a sunglass will not necessarily look good in optical.’
  3. 3.    Colour — ‘Choose a colour that compliments your features. Black is always good for highlighting and outlining your eyes. Glasses that contrast the tone of your face and hair will stand out more, but it's up to you how much of a statement you want your glasses to make.’
  4. Face Shape — This one is harder to define. Because there are so many different types of frame and face shape, it can be hard to tell what a frame is doing for you, if anything. 

As a general rule, the shape of your face is going to fall into one of a few categories. We’ve narrowed it down to six for ease of reading, but don’t feel left out if you don’t think you’re here! We’ve even made a handy guide with celebrities!

 style celebrity face shape

Heart-shaped: ‘Aviators are good for balancing out a broader forehead with a narrower jaw line and a more pointed chin, because of the way they flare out at the bottom. Rimless styles are also good, because they keep the face from looking too top-heavy.’

Square-shaped: ‘Narrower oval and rectangular styles with rounded edges are great for softening a strong, square jaw and lengthening the face.’

Narrow: ‘Try taller, squared-off or more circular frames, which will take up more room on your face and help balance out your features better than oval or rectangular frames. Also look for glasses with thicker arms or decorative details at the temples, since they will draw attention to the sides of your face and make it appear broader.’

Round: ‘Angular, rectangular frames help elongate the face and a contrasting bridge makes the eyes look farther apart’

Trapezoidal: ‘If your face is wider on the bottom, try a half-rim style or a dramatic cat eye to bring attention up and balance out your jaw line.’

Oval: ‘If you've got broad cheek bones, but a narrower forehead and chin, look for styles that are thicker or darker on the top than the bottom, or try a butterfly style, which wings up and out slightly at the top.’

If you’re still struggling, don’t worry. At Concept, we’ll offer you a free style consultation to make sure that you find the frame right for you. 

Recommended by Rahil

We asked Rahil, one of our wonderful style consultants and dispensers, to recommend a few frames for the coming fashion season. All of the frames shown are available in our clinics! These are what she picked.

 BENEDICT, by Oliver Peoples

BENEDICT, by Oliver Peoples

 CAFFE, by Persol

CAFFE, by Persol

 KASIA, by Tom Ford

KASIA, by Tom Ford

My Title