On average, we look at our smartphones, tablets or TV screens for almost five hours every day, we glance at our mobile phones as many as 80 times a day – these figures are set to rise in the future! Small font sizes and the constant switching of our viewing focus from near to far objects demands the utmost from our eyes.

From the age of 30 onwards, this can lead to digital eyestrain or, as the experts put it, the Computer Vision Syndrome. ZEISS Digital Lenses offer the perfect remedy by enabling fast, comfortable focusing thanks a specially optimised near zone – no matter where we look.

These lenses are ideal not only for digital devices, but also for reading books and magazines.

The increasing use of smartphones, navigation devices, e-readers and tablets is also changing our visual behaviour: our eyes are having to become accustomed to a new range of near vision to accommodate the shorter distance at which we hold digital devices compared to a newspaper or a book.

They also require our eyes to constantly switch between different distances. This is a situation that demands a lot – often too much – from our eyes: more and more people are becoming shortsighted or are complaining about problems with their eyes or general health as a result.

The use of digital technology demands the utmost from our eyes. In just a fraction of a second they have to move between far and near: from viewing something in the distance to small displays, tiny fonts and tightly packed information –and then back again. This places extreme strain on the ciliary muscle and the lens of the eye which have to constantly re-adapt to ensure that what we see is clearly focused. Headache and neck strain, burning or tired eyes may be the result, particularly as we get older.